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Let readers of your business plan know exactly what type of business you're in.

SHANGHAI, CHINA, August 13, 2020, CanSino Biologics Inc. (“CanSinoBIO”) (SHSE: 688185, HKEX:06185) announced today that it has successfully listed on the Sci-Tech Innovation Board (STAR Market) of the Shanghai Stock Exchange, making it the first 'A+ H' dual listing vaccine company. List of products by brand CASINO BIO. Showing 13-24 of 103 item(s) Previous 1 2 3. The business description usually begins with a short description of the industry. When describing the industry, discuss the present outlook as well as future possibilities.

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The business description usually begins with a short description of the industry. When describing the industry, discuss the present outlook as well as future possibilities. You should also provide information on all the various markets within the industry, including any new products or developments that will benefit or adversely affect your business. Base all of your observations on reliable data and be sure to footnote sources of information as appropriate. This is important if you're seeking funding; the investor will want to know just how dependable your information is, and won't risk money on assumptions or conjecture.

When describing your business, the first thing you need to concentrate on is its structure. By structure we mean the type of operation, i.e. wholesale, retail, food service, manufacturing, or service-oriented. State this right away in the description, along with whether the business is new or already established.

In addition to structure, legal form should be reiterated once again. Detail whether the business is a sole proprietorship, partnership or corporation, who its principals are, and what they will bring to the business.

You should also mention who you will sell to, how the product will be distributed, and the business's support systems. Support may come in the form of advertising, promotions, and customer service.

Once you've described the business, you need to describe the products or services you intend to market. The product description statement should be complete enough to give the reader a clear idea of your intentions. You may want to emphasize any unique features or variations from concepts that can typically be found in the industry.

In fact, the investor will be looking for any proprietary information that will set your concept apart from the crowd. Most investors call this the 'USP' or Unique Selling Proposition. Almost every business has one. It can be a patented product or a trade secret like Kentucky Fried Chicken's recipe.

Be specific in showing how you will give your business a competitive edge. For example, your business will be better because you will supply a full line of products; competitor A doesn't have a full line. You're going to provide service after the sale; competitor B doesn't support anything he sells. Your merchandise will be of higher quality. You'll give a money-back guarantee. You'll provide parts and labor for up to 90 days after the sale. Competitor C has the reputation for selling the best French fries in town; you're going to sell the best Thousand Island dressing.

Now you must be a classic capitalist and ask yourself, 'How can I turn a buck? And why do I think I can make a profit that way?' Answer that question for yourself, and then convey that answer to others in the business concept section. You don't have to write 25 pages on why your business will be profitable. Just explain the factors you think will make it successful, like the following: it's a well-organized business, it will have state-of-the-art equipment, its location is exceptional, the market is ready for it, and it's a dynamite product at a fair price.

If you're using your business plan as a document for financial purposes, explain why the added equity or debt money is going to make your business more profitable. Show how you will expand your business or be able to create something by using that money. How will the money help your business?

Show why your business is going to be profitable. A potential lender is going to want to know how successful you're going to be in this particular business. Factors that support your claims for success can be mentioned briefly; they will be detailed later. Give the reader an idea of the experience of the other key people in the business. They will want to know what suppliers or experts you've spoken to about your business and their response to your idea. They may even ask you to clarify your choice of location or reasons for selling this particular product.

The business description can be a few paragraphs in length to a few pages, depending on the complexity of your plan. If your plan is not too complicated, keep your business description short, describing the industry in one paragraph, the product in another, and the business and its success factors in three or four paragraphs that will end the statement. While you may need to have a lengthy business description in some cases, it is our opinion that a short statement conveys the required information in a much more effective manner. It doesn't attempt to hold the reader's attention for an extended period of time, and this is important since there will be other plans that the investor will need to read as well. If the business description is long and drawn-out, you will lose the reader's attention, and possibly any chance of receiving the necessary funding for the project.

Penn National Gaming owns, operates or has ownership interests in 41 gaming and racing properties in 19 states and video gaming terminal operations with a focus on slot machine entertainment. We also offer live sports betting at our properties in Colorado, Indiana, Iowa, Michigan, Mississippi, Pennsylvania and West Virginia. The Company launched its first of many Barstool Sports book apps in Pennsylvania in Sept., allowing it to leverage the Barstool brand and marketing engine to drive meaningful market share, as the product is introduced across our leading customer loyalty program, mychoice®, with 20 million casino customers and Barstool's audience of over 66 million loyal fans. In total, Penn National’s properties feature approximately 50,000 gaming machines, 1,300 table games and 8,800 hotel rooms. In addition, the Company operates an interactive gaming division through its subsidiary, Penn Interactive Ventures, LLC, which launched iCasino in Pennsylvania and, through strategic partnerships, operates online sports betting in Indiana, Pennsylvania and West Virginia.

Our Corporate Mission

Our corporate mission is to maintain and build upon Penn National Gaming’s position as a respected leader and innovator in the gaming industry, a valued partner in our communities and a role model for ethical business standards.

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Contact Us

MAIL:
Penn National Gaming, Inc.
825 Berkshire Boulevard
Wyomissing, PA 19610

CALL:610-373-2400

FAX: 610-373-4966

MEDIA INQUIRIES:media@pngaming.com

VENDOR INQUIRIES:purchasing@pngaming.com

GENERAL INQUIRIES:corporate@pngaming.com

David A. Handler
Chairman of the Board
Partner, Centerview Partners

Peter M. Carlino
Chairman Emeritus

Chairman, Chief Executive Officer and President of Gaming and Leisure Properties, Inc.

John M. Jacquemin
President
Mooring Financial Corporation

Barbara Shattuck Kohn, Retired
Former Managing Director
Hammond, Hanlon & Camp LLC

Ronald J. Naples, Retired
Former Chief Executive Officer
Quaker Chemical Corp.

Saul Reibstein, Retired
Former Executive Vice President, Chief Financial Officer and Treasurer
Penn National Gaming Inc.

Jane Scaccetti
Chief Executive Officer
Drucker & Scaccetti, P.C.

Marla Kaplowitz
President and Chief Executive Officer
4A's (American Association of Advertising Agencies)

Jay Snowden
President and Chief Executive Officer
Penn National Gaming Inc.

our corporate governance

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Legal Counsel
Ballard Spahr

1735 Market Street, 51st Floor,
Philadelphia, PA 19103-7599

Deloitte & Touche LLP
1700 Market St.
Philadelphia, PA 19103

Transfer Agent and Registrar
Continental Stock Transfer & Trust Company

1 State St., 30th Floor
New York, NY 10004

Market Information
The Common Stock of the Company is listed on the NASDAQ National Market under the symbol PENN.